“Butchery is a craft, and that’s a fact. If you want to create professional quality today, you also need a focus on food safety. The Smiley tells our customers that what we do is very pure and hygienic. Personally, I think one of the best things about Quality Guard is that it involves the whole team on the journey to maximum food safety. It’s become our collective mission!”

“The customer is king – that’s my motto. When our customers ask about allergens and nutritional values, it’s important that they get accurate information. We were awarded our Smiley with the support of the Quality Guard app. Our experience meant we were able to make contributions to the system, but we also learned a huge amount.”